Facebook dating category

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Toss in the fact that the majority of Match sign-ups don't include Facebook authentication today and you can argue that the two companies co-exist.

That partnership won't end as long as there is return on investment for both side.

But perhaps the best argument that Match's singular focus can trump Facebook's scale and reach into new areas came from IAC, Match's parent company.

It will be optional and will launch soon, he added, without giving a specific day.

The dating service is being built with privacy in mind, so that friends will not be able to see a person's dating profile, Zuckerberg said.

Match CEO Amanda Ginsberg said on Wednesday that Facebook has always been part of the dating landscape. Then there was the Graph Search where you could search for single men by locale.

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Messenger and Discover People are all part of the dating mix.

At Facebook's annual developer conference F8, Facebook founder Mark Zuckerberg announced that Facebook will soon offer features to help people date each other through the network.

The news of Facebook getting into dating drew immediate reactions from the key players in the market. Their product could be great for US/Russia relationships."Mandy Ginsberg, CEO of Match Group, which own Plenty of Fish, Tinder, Ok Cupid, and Match.com, said in a statement that she was "surprised at the timing given the amount of personal and sensitive data that comes with this territory." "We understand this category better than anyone," the statement continued.

"This feature will enable you to see the websites and apps that send us information when you use them, delete this information from your account, and turn off our ability to store it associated with your account going forward," the company said in a separate blog post.

Facebook is launching a dating venture and the primary storyline is that Match and its Tinder money machine is going to suffer. After all, Match just posted its best quarter as a public company.

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