My space dating ads

“There is a fad or a fashion component to all these networks. The classic example, he suggests, is Friendster, which burst onto the Internet in 2003 and soon had 20 million visitors. Then, if another community shows up that has better functionality in some way, there can be a mass migration.” Wharton marketing professor Peter Fader agrees that social network sites are powerful, but mercurial, particularly since most are aimed at teenagers and young adults. Look how many of these have come along and how many were touted as the next big thing.Late last year, it slipped below a million after My Space and other sites with better music and video capability lured Friendster users away. How many have disappeared completely or find themselves in some strange little unexplainable niche?Cingular Wireless, Sprint Nextel and Verizon Wireless are starting a service that will allow users to post messages on Facebook’s home pages or search for other users’ phone numbers and email addresses from a cell phone.

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“It’s a little more difficult to build a community around a Norelco razor, but it’s possible.” Meanwhile, Gupta says, social networks have power beyond ad revenue to act as a customer relationship management (CRM) tool for companies selling products or services.

“There’s a lot of focus on advertising and banner ads and the amount of traffic.

My Space, with 70 million visitors, has become the digital equivalent of hanging out at the mall for today’s teens, who load the site with photos, news about music groups and detailed profiles of their likes and dislikes.

Other social network sites include Facebook, geared to college students, Linked In, aimed at professionals, and Xanga, a blog-based community site.

According to Com Score Media Metrix, My Space, with its 70 million users, ranks second behind Yahoo in pages viewed and time spent on the site.

Chris Hughes, a spokesperson for Facebook, says the company thinks of itself more as a directory grounded in real life rather than a social network creating connections between strangers.In all, an estimated 300 sites, including smaller ones such as Study Breakers for high schoolers and Photobucket, a site for posting images, make up the social network universe.Wharton marketing professor David Bell says the long-term success of these sites will depend on their ability to retain the interest of their members.“I have no problem with betting on a crapshoot, but you want to hedge your bets carefully and accept the downside in exchange for what could be an incredible upside.You can’t control your destiny with these nearly as much as any other web site or portal.” For the moment, My Space and Facebook are hot. paid 0 million last year for My Space as part of a

Chris Hughes, a spokesperson for Facebook, says the company thinks of itself more as a directory grounded in real life rather than a social network creating connections between strangers.

In all, an estimated 300 sites, including smaller ones such as Study Breakers for high schoolers and Photobucket, a site for posting images, make up the social network universe.

Wharton marketing professor David Bell says the long-term success of these sites will depend on their ability to retain the interest of their members.

“I have no problem with betting on a crapshoot, but you want to hedge your bets carefully and accept the downside in exchange for what could be an incredible upside.

You can’t control your destiny with these nearly as much as any other web site or portal.” For the moment, My Space and Facebook are hot. paid $580 million last year for My Space as part of a $1.3 billion Internet acquisition spree.

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Chris Hughes, a spokesperson for Facebook, says the company thinks of itself more as a directory grounded in real life rather than a social network creating connections between strangers.In all, an estimated 300 sites, including smaller ones such as Study Breakers for high schoolers and Photobucket, a site for posting images, make up the social network universe.Wharton marketing professor David Bell says the long-term success of these sites will depend on their ability to retain the interest of their members.“I have no problem with betting on a crapshoot, but you want to hedge your bets carefully and accept the downside in exchange for what could be an incredible upside.You can’t control your destiny with these nearly as much as any other web site or portal.” For the moment, My Space and Facebook are hot. paid $580 million last year for My Space as part of a $1.3 billion Internet acquisition spree.“We model people’s real lives at their individual schools in a virtual space that enables them to exchange information about themselves.We are not focused on meeting new people, dating or anything like that.And there’s no good reason why.” While My Space and Facebook currently rule the popular crowd on the Internet social scene, Fader says the forces that make a hot site are difficult to quantify; any site could become the next outcast.“There is no reason to believe that these, or future ones that are emerging on the radar screen, will be any different.“These have become almost living systems, as the social network has begun to expand beyond a place for people with certain musical tastes and become popular for dating and all sorts of things.” While the My Space population has grown, the site’s roots remain in media, Gupta adds.“Today, it continues to be used to identify individuals interested in, not just music, but television and radio as well.” Before News Corp.

.3 billion Internet acquisition spree.“We model people’s real lives at their individual schools in a virtual space that enables them to exchange information about themselves.We are not focused on meeting new people, dating or anything like that.And there’s no good reason why.” While My Space and Facebook currently rule the popular crowd on the Internet social scene, Fader says the forces that make a hot site are difficult to quantify; any site could become the next outcast.“There is no reason to believe that these, or future ones that are emerging on the radar screen, will be any different.“These have become almost living systems, as the social network has begun to expand beyond a place for people with certain musical tastes and become popular for dating and all sorts of things.” While the My Space population has grown, the site’s roots remain in media, Gupta adds.“Today, it continues to be used to identify individuals interested in, not just music, but television and radio as well.” Before News Corp.

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